State & Local

Duncan for Governor Campaign Brand

The Duncan campaign wished to position the candidate, a Maryland state office holder, as grounded in Maryland. To take advantage of this, a color palette drawn directly from the Maryland state flag was used for the campaign brand. This provided strategic advantage by visually separating Duncan from key competitors and tying the campaign's brand directly to the symbol of the state.

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Campaign Identity, Branding & Design. Cousineau Graphic Communications
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