Organizational

Illinois State University College Democrats

So how does one brand an organization that has 40 characters in its name that goes by an unofficial secondary name? Include both names in the logo and contrast the formal and informal in the presentation. This logo straddles the line between college seal, campaign logo, and corporate identity using aspects of each. The Latin tag line roughly translates into "Together we can succeed."

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Campaign Identity, Branding & Design. Cousineau Graphic Communications
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